For example, an upscale restaurant that offers a free dessert coupon might be cheapening its image. Create a media plan for your advertising that lets you schedule your budget in a way that maximizes your exposure. Review the media kits of different radio, TV, newspapers, website and magazine outlets to determine which reach your target audience at the lowest cost per reader.
Divide the cost of each ad by the number of readers, listeners or viewers to calculate your cost to reach 1, target customers; this will help you compare different media choices head-to-head. Use options that let you get your message to the same customers at least three times, rather than trying to hit many different people once. This helps reinforce your message among people who receive it. Choose media outlets that align with your image, or brand.
Create a promotion plan that drives sales in ways you can measure. This can include using coupons, holding a sale, offering a mail-in rebate, starting a buyers or birthday club, placing an online discount code on your ads or offering a buy-one-get-one-free promotion. Use social media and website promotions that let you track where your visitors are coming from.
Include Facebook Like, Google Plus and Twitter buttons on your website pages to generate customer referrals.
Set benchmarks that let you compare the cost of promotions you run to the profits you generate from these promotions to calculate your return on investment. Sam Ashe-Edmunds has been writing and lecturing for decades. He has worked in the corporate and nonprofit arenas as a C-Suite executive, serving on several nonprofit boards.
He is an internationally traveled sport science writer and lecturer. Skip to main content. Review Your Marketing Plan The first step in creating an advertising and promotion business plan is to review your marketing strategy. Know Your Brand Each ad you place and promotion you run should support your brand, or image, in the marketplace.
This is an important secondary stream of revenue for the business, which will compliment the ad placement and development of marketing strategies services offered by the business. This section of the analysis will detail the economic climate, the advertising industry, the customer profile, and the competition that the business will face as it progresses through its business operations.
Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid, at which point the economy will begin a prolonged recovery period.
The industry research for the Advertising Agency Business Plan is available if you purchase the business plan tool kit. In this section of the analysis, you should describe the type of customer you are seeking to acquire. In this section, you can also put demographic information about your target market including population size, income demographics, level of education, etc.
This is one of the sections of the free business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages.
The Advertising Agency intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market. Below is an overview of the marketing strategies and objectives of the Advertising Agency. Doe intends on using a number of marketing strategies that will allow the Advertising Agency to easily target small and medium sized businesses within the target market.
These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public. The Advertising Agency will also use an internet based strategy. This is very important as many people seeking local services, such as advertising agencies, now the Internet to conduct their preliminary searches. Doe will register the Adverting Agency with online portals so that potential customers can easily reach the business.
The Company will also develop its own online website. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the marketing, advertising, and graphic design services that the Company is selling.
In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically.
This section of the business plan should not span more than 1 page. In this section of the business plan, you should write a two to four paragraph biography about your work experience, your education, and your skill set.
For each owner or key employee, you should provide a brief biography in this section. In the event of an economic downturn, the business may have a decline in its revenues. However, advertising services are demanded by businesses even in times of economic recession as businesses seek to increase their revenues during deleterious economic conditions.
As such, only a severe economic downturn would result in a decline in revenues.
Despite word of mouth being a great tool in advertising, an advertising business plan helps bring thoughts and business strategies together that will, in turn, make it easier for companies to have a unified marketing campaign.
Advertising Agency Business Plan - Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free.5/5(1).
Promerit Advertising advertising agency business plan executive summary. Promerit Advertising will offer marketing services to companies that are looking to employ email marketing techniques as the cornerstone of their marketing program/5(28). Business Plan & documents for an Online / Mobile Marketing Agency. Provide SEO, SMM, PPC, and other services to clients.
Free Advertising Agency Business Plan For Raising Capital from Investors, Banks, or Grant Companies! Please note that the financials in this complete free business plan are completely fictitious and may not match the text of the business plan below. Review Your Marketing Plan. The first step in creating an advertising and promotion business plan is to review your marketing strategy. Before you purchase a single ad, write one word of brochure.